Buying into New Seed
Mary Nzau enters a mock agrodealer shop set up on a field on the outskirts of Tala town in Machakos County, Kenya. On display are nine 2kg bags of hybrid maize seed. She picks one. By the look of it, her mind is made up. After a quick scan of the shelf, she has in her hand the variety that she has been purchasing for years.
Regina Mbaika Mutua is less lucky. The variety she always buys is not on display in the mock shop. As part of the experiment, the research team has removed from the shelf the variety she indicated she usually buys. The team’s goal is to observe what factors influence her seed purchase decision in the absence of the variety she was expecting to purchase.
“Although I did not find the variety I was looking for, I picked an alternative as I have seen it perform well on a neighbouring farm,” Mutua says, adding that she will plant it this season alongside recycled (farm-saved) seed on her one-acre farm.